:root{--navy:#071a33;--coral:#ff4f5d;--cream:#f7f2eb;--paper:#fffdfa;--muted:#66758b;--line:#ded7cf;--soft:#f4eee7;--green:#315a4d;--gold:#c28c2c;--shadow:0 18px 50px rgba(7,26,51,.08)}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:linear-gradient(180deg,#fbf8f3 0,#f7f2eb 100%);color:var(--navy);font-family:Montserrat,Arial,sans-serif;font-size:14px}.shell{width:min(1460px,calc(100% - 64px));margin:auto}.topbar{background:rgba(255,253,250,.94);border-bottom:1px solid var(--line);position:sticky;top:0;z-index:20;backdrop-filter:blur(12px)}.topbar-inner{height:78px;display:flex;align-items:center;justify-content:space-between}.brand{font:700 34px/1 Playfair Display,serif;text-decoration:none;color:var(--navy)}.brand span{color:var(--coral)}nav{display:flex;gap:28px}nav a{color:var(--navy);text-decoration:none;font-weight:600;font-size:13px}.page{padding:44px 0 70px}.hero{display:grid;grid-template-columns:1.3fr .7fr;gap:40px;align-items:end;padding:22px 2px 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/* v2: matriz BCG convencional + mejoras de lectura */
.matrix-panel .badge{background:#f6eee9}.decision-table th:nth-child(6),.decision-table td:nth-child(6){white-space:nowrap}